Performance test listing - A

Yes, this is absolutely possible with Brevo and is actually a common approach. You can keep the footer subscription form with email only and connect it directly to Brevo: Flow: User enters email in footer ↓ Clicks "Subscribe Now" ↓ Email sent to Brevo ↓ Contact added to subscriber list ↓ Welcome automation triggered ↓ Follow-up emails can collect: • First name • Last name • Preferences • Additional details This aligns well with the client's reasoning: ✅ Lower friction at signup ✅ Higher conversion rate for newsletter subscriptions ✅ Capture early interest quickly ✅ Gather additional information later through automation or during trial booking Brevo supports: Email-only contact creation Automatic contact list assignment Welcome email workflows Progressive profiling (collecting more details later) Segmentation and automation based on subscriber actions So your response to the client would effectively be: Yes, this approach is fully supported in Brevo. We can connect the footer “Subscribe Now” button directly to Brevo with an email-only field to keep the signup process simple and reduce friction. Additional information such as first name and other details can be collected later through automated welcome flows or at later stages in the user journey.